LANGA Corp. Srl — VAT IT10637600965
Registered office: Piazza IV Novembre, 4 — 20124 Milano (MI), Italia
PEC: [email protected] — DPO: [email protected]
Last updated: January 15, 2025
These terms govern the purchase and management of sponsored advertising campaigns ("Campaigns") within the LANGA Galaxy platform by vendors, businesses and professionals ("Advertiser"). By accepting these terms, the Advertiser enters into a contract with LANGA Corp. Srl for the distribution of sponsored content.
LANGA offers the following current and future campaign types: sponsored feed (promoted content in product/listing feeds), premium listing (priority placement in directory search results), banner (promotional elements on service pages), search boost (increased visibility in internal search), sponsored email (promotional section in periodic communications), premium placement ("Featured" section on service homepages). LANGA reserves the right to introduce new types without prior notice.
Prohibited content includes: illegal or fraudulent content, misleading or unverifiable claims, discriminatory content, violent or hateful content, sexually explicit content, regulated products without authorization (tobacco, weapons, prescription drugs, narcotics, unauthorized gambling), IP-infringing content, content mimicking editorial or organic content without clear advertising identification, content collecting user data without consent.
For Campaigns in regulated sectors (food, health, finance, real estate), the Advertiser must also comply with applicable sector-specific regulations.
LANGA reserves the right to: reject any Campaign before publication without obligation to provide reasons, suspend active Campaigns upon reports or violations, remove sponsored content without notice for serious violations, modify placement or distribution frequency for technical or editorial reasons. Moderation decisions are final. The Advertiser may request review by writing to [email protected].
Every sponsored content will be identified with: a clearly visible "Sponsored" label, the Advertiser's identity (company/vendor name), a "Why am I seeing this ad?" link showing the targeting criteria used. The Advertiser accepts that their identity will be visible to users who see the Campaign.
Organic ranking of products and profiles is not influenced by advertising spend. Sponsored content is always separate and identified from organic results. LANGA does not guarantee exclusivity: multiple Advertisers may compete for the same advertising space.
Targeting is based on aggregate data and categories, never on individual user profiles (unless the user has given explicit consent). LANGA never shares user personal data with Advertisers. If AI algorithms are used to optimize Campaign distribution, LANGA discloses this per EU AI Act (Reg. 2024/1689 art. 50).
LANGA provides Advertisers with aggregate metrics: Impressions (content viewed in user viewport), Clicks (active user interactions), CTR (click/impression ratio), Conversions (completed actions attributed to the Campaign), Budget spent/remaining. Metrics are indicative and may vary due to anti-fraud filters, bot detection and technical updates.
Campaign payments transit through Easy Gateway under standard Galaxy payment conditions. Available models: pay-per-click, pay-per-impression, daily/monthly budget, fixed packages. VAT calculated per Galaxy rules. Automatic renewal is active only if explicitly selected by the Advertiser.
Impressions already served are non-refundable. If LANGA interrupts a Campaign on its own initiative (not for Advertiser violations), unspent budget is refunded pro-rata. Metric disputes must be submitted within 30 days of Campaign end.
The Advertiser is responsible for Campaign content: truthfulness, regulatory compliance, IP rights, sector-specific regulations. LANGA is responsible for technical distribution, proper sponsorship labeling, and user data protection. The Advertiser indemnifies LANGA from any claim arising from Campaign content.
Each Campaign has agreed start and end dates. LANGA may terminate the relationship with immediate effect for violations of these terms.
These terms are governed by Italian law. Jurisdiction: Court of Tribunale di Milano. In case of discrepancy, the Italian version prevails.